The Sunshine Shop, Inc.

The award-winning swimwear and resort wear retail store, The Sunshine Shop, is located on beautiful St. Augustine Beach, Florida. The Sunshine Shop is a destination for thousands of well-satisfied and happy customers, thanks to the great team of swimwear fit specialists on staff at all times. Year after year, this well-known store has been voted the best swimwear/beachwear retailer in the area.

The Sunshine Shop has been family owned and operated since 1984. The Sunshine Shop is now enjoying the second generation of ownership by David and Lisa Mullins, daughter and son-in-law of the original owners, Alan and Lynne Greene. Dave and Lisa are excited and energized. They are keeping the tradition of excellence, integrity and individualized customer service and of course selection, selection, selection!

The new owners are focusing on current, cutting-edge trends in the fashion industry for each season. The Sunshine Shop offers fantastic variety of over 5,000 swimsuits for the entire family, from the most acclaimed designers and companies in the world, including: Miracle Suit, DKNY, Gottex, Sea Waves, Beach house, Gabar, Calvin Klein, Jantzen, Slim Suit by Carol Wior, and Fantasizer. Unique fashions for every day and exclusive cruise wear / resort wear define the shopping experience for men and women of all ages including designs from Not Your Daughters Jeans (Tummy Tuck,) Max Mehra, Aloha Republic, Pineapple Moon, Lucy Love, Jams World, Ann Trinity, Christine Alexander, Erin London, Weekend Traffic, and Santikis.

The Sunshine Shop has the largest and most comprehensive selection of mix-n-match separates in Northeast Florida. The separates selection includes a wide variety of swim top styles in sizes B-EE. Swim bottoms include: swim skirts and boy shorts, high waist, Brazilian, and many more from sizes XS-XXL, Missy sizes 4-16, and plus sizes 16W-24W. You can find brand names such as Sunsets, L-Space, Tara Grinna, Vix, Perry Ellis, Hurley, Christina, Coco Reef, Becca, Lucky, Vitamin A, and Body Glove.

Highly acclaimed for the fabulous one-piece swimsuit inventory in sizes 4-32, The Sunshine Shop also specializes in mastectomy, maternity, cup-sized, long torso, and athletic swimwear in a wide variety of styles, fabrics, prints, and brands from It Figures, Roxanne, Ceeb, Prego, and Longitude. You may also accessorize your selection with cover ups and sarongs from names like Dotti, J Valdi, Peppermint Bay, and Absolute Apparel.

Another important specialty category is sandals. One entire room is devoted to the most popular and trendy sandals for each season. Selections include: Reef Sandals for men, women, and children, Cobian for men and women, Crocs, Rainbow, Jantzen, Grand overseas, Speedo, and others.

Every beach necessity can be found such as hats, sunglasses, towels, suntan lotion, boogie boards, and beach bags. So come visit us at The Sunshine Shop for an enjoyable shopping experience.