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Northeast Florida’s

Swimwear Specialists

Slide background

Northeast Florida’s

Swimwear Specialists

Slide background

Northeast Florida’s

Swimwear Specialists

Slide background

Northeast Florida’s

Swimwear Specialists

Slide background

Northeast Florida’s

Swimwear Specialists

Slide background

Northeast Florida’s

Swimwear Specialists

Slide background

Northeast Florida’s

Swimwear Specialists



Over 5,000 swimsuits available for the entire family!

Locals and visitors alike know the best place to go for swimwear and resort apparel in Northeast Florida is the award-winning Sunshine Shop. Located in beautiful St. Augustine Beach, Florida, the Sunshine Shop carries a wide variety of ladies’, mens’ and kids’ swimwear as well as specialty swimsuits, resort apparel, swimsuit cover-ups, footwear, accessories and more!

Our experienced swimwear specialists can help you find the perfect swim suit.

Voted St. Augustine’s Best Swimwear and Beachwear Store 14 years in a row, the Sunshine Shop staff has the experience and knowledge to help you find the right swimsuit for your body shape. Our ladies’ swimwear separates are available in a variety of styles and cup sizes from B to EE.  We also offer several different types of swim bottoms including  swim skirts, boy shorts, high waisted, Brazilian, and many more in sizes XS-XXL, Missy sizes 4-16, and plus sizes 16W-24W. The Sunshine Shop also carries one of Northeast Florida’s largest selections of one-piece swimsuits in sizes 4-32.

Specialty collections for maternity, athletic and mastectomy swimsuits.

Family owned and operated since 1984, the Sunshine Shop is proud to offer an assortment of specialty swimsuits to

meet the needs of residents and visitors in Northeast Florida. Our specialty suits include maternity, athletic, cup-sized, long torso and mastectomy swimsuits. Visit our store location in St. Augustine Beach to try on your perfect suit today, or call one of our swimwear specialists for details.

Brand name swimsuits, apparel and footwear from Gottex to Speedo.

The Sunshine Shop stays fashion forward by working with some of the best brands in swimsuit and resort apparel. Our list of designers includes Miracle SuitGottexBeach HouseSunsetsL*SpaceSpeedoBody GloveChristinaTrina Turk, Lisette L Pant-alonJams World and many more. We also have an entire room in the shop devoted to sandals from popular brands including ReefCobianRainbow and several others.

Visit us today in sunny St. Augustine Beach or call for more information!

In addition to our huge selection of bathing suits, resort apparel and footwear, we also offer all the accessories you need for a day at the beach including sunscreen, towels, beach bags, sunglasses, hats and more. Whether you’re a Northeast Florida resident or visiting us on vacation, stop by the Sunshine Shop for all your swimwear needs!